Photography and Social Media: Quality is Important
Content: Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly...
View ArticleUse IFTTT for Automatic Content Archival
Content: IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based)...
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How Colleges and Universities Use Instagram
Content: Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher...
View ArticleValidation as Part of Social Media Customer Service
Content: While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will...
View ArticleQ&A with Liz Woodward
Content: Liz Woodward manages social media for MIT’s Office of the Arts, more fondly known as Arts at MIT. MIT is a very creative place, and Liz manages social media content that highlights the...
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Interview with Zach Church
Content: As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his...
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#alwaysMIT
Content: In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was...
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MIT Commencement 2015
Content: I took what I learned from the past few years and applied the learnings to our social media efforts for this year's Commencement week. We received great engagement on MIT's social channels....
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